Cycle for Survival, the movement to beat rare cancers, will welcome nearly 1,000 supporters to Times Square on September 30 for the fourth annual Times Square Takeover. This inspiring, all-day celebration kicks off the registration for Cycle for Survival’s national indoor cycling events happening in 2017. The event will feature high-energy stationary cycling rides led by instructors from Equinox, Cycle for Survival’s founding partner. This year’s event is presented by smartwater®, Cycle for Survival’s longstanding official hydration sponsor. 100 percent of every dollar raised funds rare cancer research studies and clinical trials led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival.