Make sure to tell all of your donors that 100% of their donation to Cycle for Survival will go directly to rare cancer research.
While you are asking for money, remember that you are giving people the opportunity to make a tangible impact in the fight against rare cancers.
Create a group e-mail chain or a Facebook group to share stories, words of encouragement, key fundraising learnings—and encourage your teammates to do the same.
The best way to encourage others to give is to see that you've donated to your own efforts first! Make a kickoff gift!
Tell YOUR story about why you ride. Your Cycle Center provides you with templates of suggested language, but the more personal you make your asks, the more people will relate because everyone has been touched by cancer.
You don't get what you don't ask for, so make sure you are asking! Donations don't always come from where you expect them to, so cast a wide net and make each ask personal!
Say thank you early and often to your donors. Update them on your progress and show them the impact they are having.
You'll be surprised at the support you'll receive from a Facebook post, Tweet, Instagram photo or sharing Cycle for Survival's YouTube channel! Want tips on how to best leverage social media? E-mail Lea@cycleforsurvival.org!
Ask for specific amounts from people you know can give bigger gifts, and don't be afraid to follow-up with a call if your personal e-mails aren't getting responses. Need advice on how to ask for these gifts? Just e-mail our team at email@example.com!
Most people are willing to give, even just a small amount, but need the reminder. Just because they didn't initially respond doesn't mean that they don't want to support you. It's okay to follow up!
Meet face-to-face with some of your potential donors. Nothing is more personal or effective than sitting down and having a conversation.
It's a great excuse to talk to people about the event, the cause and why you ride.
As a public way to thank your donors, have team t-shirts made to wear at your ride and list all donors on the back!
Matching gifts are a great way to double, sometimes triple your impact! Make sure you and your donors check with your Human Resources departments to see if they'll match. Questions? E-mail us at firstname.lastname@example.org or view our matching gifts guide!
Donate your birthday, anniversary or any other special occasion to Cycle for Survival -- and ask people to give you gifts in amount of whatever year you are celebrating (or more!). We even had a bride-to-be host her bachelorette party at Cycle for Survival last season.
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