JOIN THE BATTLE. Beat Rare Cancers.
Kia Kaha Brook!
Originally from New Zealand, Brook Michael Diedrichs was a “Kiwi from Down Under,” having grown up in Australia. He lived in five different countries and adopted NYC as his home with his beloved wife & ”Boss,” Rima, in what he deemed as “the best city in the world!
As an avid Rugby player in his youth and University years, Brook had dreamed to be part of the sports industry and worked close to 20 years for brands including Canterbury of New Zealand in Brisbane, PUMA (a brand where he met his wife and dearest of friends) in London, Amsterdam and Boston, and most recently at Adidas in New York City (where he formed his group of “Lemons”) for the last four years.
Outside of work, Brook was as passionate about his wife, parents Paul & Denise (his two best friends in the world he would say), his global network of family and friends, as he was sports, music, travel and culture (having married into a large Indian FamBam). He was a supporter of his beloved All Blacks Rugby Team, Arsenal FC, the New York Yankees and Rangers, and was a metal-head at heart, having seen twenty-six Metallica shows in his lifetime, and shared a special love for the band with his siblings, Phillippa & Cole.
It was last September 25, 2018, that Brook found out he was diagnosed with colorectal cancer & generated a rare mutation, BRAF. After a Warrior’s fight this past year, this disease ultimately took Brook’s life on June 1, 2019, just 5 days after his 39th birthday.
What is important to know, cancer did not define Brook. Instead, it saved the life of someone he dearly loved - his younger Brother, Cole, who only went for a colonoscopy upon hearing Brook’s diagnosis and discovered he had nine polyps with a potential of a similar diagnosis. Brook saved Cole from a similar fate, and in the end, that’s all that mattered to him, because he would not bear it be someone he loved.
For anyone that had the pleasure in getting to know Brook, knew he was never one to shy away from rolling up his sleeves and was always the first to lend a helping hand to those around him, putting others ahead of himself.
Even upon receiving the news that we had exhausted all treatment options, he turned to his MSK Oncologist and said he only hoped that his experience would help someone else.
In February 2019, the #BrookStrong team was established, took part in its’ first Cycle for Survival event and raised close to $25,000 on behalf of rare cancer research. What started as a small act of love, quickly turned into a global rally and left Brook feeling amazed, energized and filled with so much gratitude.
Today, Cycle for Survival has turned into our life-long mission and “Brook Strong” is more than just a hashtag, it is a call to arms and part of Brook’s legacy.
In our Sophomore year, we are taking the Brook Strong team national with teams in NYC, Boston and the West Coast. Our aim for 2020, is to raise $40,000 in celebration of what would have been Brook’s 40th Birthday!
Please join us in honoring Brook and continue his fight, alongside Cycle for Survival and Memorial Sloan Kettering, to fund research and help cure rare cancers, and support those most in need and to leave Brook’s jersey in a better place.
Kia Kaha & with love,
The R&B Family and all of our All Brooks from around the globe.
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